Dedicated strategy

An ambitious strategy by 2030, to develop the Kingdom’s logistics competitiveness

The growing needs of the proactive economic strategies adopted by the Kingdom, the ambition to attract value-added investments that generate employment, as well as the desire to improve Morocco’s integration into regional and global trade, are the main issues that imposed the development of the logistics sector as an essential lever for the Moroccan economy competitiveness .

In this context, by adopting the moroccan strategy for the development of logistics competitiveness in April 2010, the Kingdom adopted a proactive and a unique approach in the region, formalizing the commitment of all stakeholders to active participation which aims to achieve three main objectives:

The Moroccan logistics strategy plans the implementation of multiple projects focused on five areas:

Action plan to improve competitiveness of specific supply chains

As part of the National Logistics Strategy implementation, concerted action plans between the State and the private sector have been defined to improve the logistics chains related to domestic distribution, construction materials and import/export flows.

Import-Export flows

Aiming at reducing logistics costs, improving the reliability of logistics chains and reducing the impact of environmental import / export operations, the action plan to improve the logistics chain related to import / export flows covers specifically agricultural and fisheries products, textiles and craft products, industrial goods and containers flows. It hinges on three focal points:

Construction materials flows

Aiming to massify flows, support the development of modern networks of wholesalers and added-value services near construction sites and contribute to the reduction of informal activities in the sector, the action plan for improving the supply Chain related to construction material flows covers quarry materials as well as materials used in structural works and secondary works revolves around three major foci:

Internal Distribution Flows

Covering finished products of current consumption, packaged and not intended to be processed before being sold to the final customer , this action plan seeks to contribute to the internal distribution massification to develop a high-value added service offer, and to improve urban logistics, through three main axes:

Urban Logistics

As part of the Action Plan, a particular attention was granted to the urban logistics issue given its impact on the economic competitiveness, life quality, as well as urban areas’ accessibility and appeal.

Therefore, the Moroccan Agency for Logistics Development has conducted, with the involvement of the different national and local stakeholders, a study for urban logistics structuring in Morocco. This study revealed the logistics’ practices in Moroccan main cities, and highlighted the interest and the opportunity to ameliorate urban logistics, through a set of levers dealing with urban movement of goods’ rationalization, and the development of customized offer for public infrastructures and equipments, with the aim of establishing a sustainable development dynamic and optimal logistics practices in Moroccan cities.

The success of the urban logistics upgrading project depends on several factors and actors. To this end, it is essential to adopt a participatory approach involving all the actors concerned, particularly at local level, and to consider the urban aspects and constraints of cities and the consumption and purchasing their inhabitants habits.

In order to support local authorities in the process of integrating urban logistics issues in their territorial development plans, the Agency provides a national guide for optimizing urban logistics.

The deployment of these three action plans is subject to monitoring by the public-private committees created for this purpose.        

Other action plans, concerning supply chains for agricultural and energy products, are being developed.